• Dela

Value vs Fish Fingers

Updated: Mar 22, 2021

This blog is written more as a gateway to dialogue rather than a hard statement and is purposefully cheeky.

Value is the bedrock of any successful business. And for clarity, value doesn't = price. Value is what the customer gets out of the product and how this totally out-weights (dare I say negates) the price they're paying for it.

On the reverse, businesses (especially those in their infancy looking to enter or disrupt a space) have to balance offering value with a sound financial model. Financial stability in my world is currently measured against the number of packets of frozen fish fingers I seem to be buying for my daughter at the moment.

How do I blow my customers minds and build a product that's worth its weight in gold whilst still setting the bedrock for a financially sound business and a freezer full of the golden crumbed goodness?

The answer for me comes down to one word. 🥁🥁🥁🥁🥁🥁🥁🥁


If you, as a business, are expecting customers to buy in and pay for your new product or service then it's vital that you offer assurances over what they will be getting in exchange for their hard earned coins. You can have the best product in the world and unless you plan to offer it completely free forever (which btw doesn't absolve the need for your product to still kick ass) you have to give some thought to this.

Our guarantee with Dela is that new clients don't pay a thing until we've proven that it works. And I mean really works. In this, we've taken all the risk but I'd far rather do it this way and come out the end with a happy and successful client than have lots of 'meh' clients who are just the equivalent of sand to your companies foundation.

What do you do to strike this balance between value for your customer and income for your business? An honest question I know, but one that needs to be addressed.

#pricepromise #guarantee

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