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Advocacy is EVERYTHING. 🗣

Updated: Mar 22, 2021


First things first, what is referral marketing?


In short, referral marketing is a system that businesses deploy to incentivise their customers to share their business with their friends and family to encourage them to sign up.



On the surface, some businesses may argue that ‘most of their business already comes from word-of-mouth referrals’. Whilst there is undoubtedly an element of new business that comes as a result of these recommendations, without a proper system in place you are just scratching the surface of what’s possible. Let’s unpack the FACTS;


  • Companies with a referral program secure business faster than those without as trust has mostly already been earned.

  • The lifetime value of a new referral customer is 16% higher than a non-referral client.

  • 92% of respondents trust recommendations from people they know.

All sounds incredible, right? Well - yes, and no. 8/10 people say that they’d be happy to recommend a service or business to a friend or family after a positive experience yet a measly 2/10 ever do. You see what we mean about just scratching the surface?

What Dela will do is bridge this gap for you. By getting this 2 closer to the 8 and combining it with the overwhelming trust placed in recommendations made by friends you are onto an absolute winner.

So what are the core benefits of using Dela to drive your referral marketing efforts? Below we unpack FOUR of the key ones.

It costs you virtually nothing and the returns are HUGE! The bespoke creation element of Dela will allow you to set incentives to suit you and your customers - we don’t force you down a certain path. The beauty of this is that you’ll know in advance of every campaign what your incentives will be and your overall return. Everyone is incentivised to ensure that it works as if it doesn't, there’s no cost.

Conversion is far quicker

Because your new customer has been recommended to you by someone they already trust, you are already past this hurdle - they have effectively made the decision to purchase from you. 100% of your efforts should now be channelled into into kick ass customer experience in a bid to turn them into an advocate themselves.

Have influence in like minded target groups

Friendship and peer groups tend to develop around shared and key interests. As such, a recommendation is far more likely to be met positively as the referees friend has similar hobbies, habits and interests.

Exact and not speculative

Every second across social media and within small, personal, networks people are having discussions about brands and asking for recommendations for services. Dela’s ‘request me’ feature gives businesses laser targeted access and influence in these discussions by allowing customers they’ve dealt with in the past to request a referral offer to hand to their friend as part of these conversations.

There's such an opportunity here and we're so excited to show you just how easy it is to get going!







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